In the continuously changing world of search engine optimization, Google’s core updates always grab headlines. The November core update also triggered a shift in the strategies of digital marketers and SEO professionals.
Whether you are looking to figure out the changes or adopt a new approach to fine-tune Google’s latest algorithms update 2024, this update shows how important it is to keep yourself informed constantly.
We are going to disclose the details of the November core update that is much needed to boost your online presence and stay competitive in the digital landscape in the coming days.
Google also rolled out an update from time to time as per the below mentions 2024.
The Goal of the November Core Update
The goal of the November core update is to make search results more relevant. This can be reflected in the statement released by Google.
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Essential Points of This Core Update
- SEO experts are more concerned about the long-term impact of this core update on their ongoing work.
- At the recently held Google Web Creator Summit, the team of Google employees engaged in meaningful deliberations on volatility and future strategies.
- Experts also shared their views on how to deal with this core algorithm update to keep your content unaffected.
SEO experts, are you ready to dive deep into the November core update? Let’s start.
What Steps Should You Take If Rankings Drop After November Core Update?
If your website experiences a noticeable decline in rankings or traffic, it’s essential to take a measured approach. Follow these actionable steps to assess and improve your site’s performance:
1. Wait for the Update to Complete
Google recommends waiting until the update rollout is finished before making any drastic changes. Updates typically take a few weeks, and premature adjustments could lead to ineffective or counterproductive efforts.
2. Analyze Traffic Trends in Search Console
Once the update is complete, compare your website’s traffic data before and after the update using Google Search Console. Pay close attention to which pages are most affected and identify patterns in performance changes.
3. Investigate Significant Position Drops
Focus on pages that have dropped by more than 20 positions in search rankings. These pages may signal areas where your content quality, user experience, or relevance could be improved.
4. Use Google’s Content Self-Assessment Guidelines
Evaluate your content against Google’s self-assessment questions. These guidelines emphasize creating original, trustworthy, and valuable content. Consider factors such as:
- Expertise: Is your content written by an expert or someone knowledgeable in the field?
- Originality: Does your content offer unique insights or simply replicate existing information?
- User Satisfaction: Does your content address the user’s intent effectively and provide a satisfying experience?
5. Prioritize Sustainable Improvements
Avoid quick fixes or manipulative tactics that may offer temporary gains. Instead, invest in long-term strategies such as enhancing content quality, improving website usability, and earning backlinks from reputable sources.
What Was the Expert’s Take on the Recent Google Core Update?
Damian Rollison, who holds the position of director of Market Insights at SOCI, opined that recently, Google’s core algorithm updates have happened more often and had a significant impact despite their unclear objectives. He also finds it difficult to figure out how to react to the November core update.
He further added that Google itself claims that your content should aim at helping humans with reliable information rather than focusing on higher rankings. However, the core update is completely opposite of what Google claims. The latest updates favor the dominance of giant websites, such as Forbes, in search results, outshining the smaller sites with genuine expertise by leveraging their massive domain authority.
According to Marina Bautina, CMO at Mangools, you should not be impatient and worried during the Google update rollout. She said, “Volatility is inevitable, and it happens in SEO. It is unfair to analyze the performance of your website in haste. You should wait until the update is implemented completely.
She further added that the complete rollout of the update may take more than two weeks. Meanwhile, don’t panic. Once it is implemented, you are free to evaluate the real performance of your site.
How Content Creators Can Keep Their Content Safe from the Impacts of Updates?
Gareth Cunningham, director of the search experience at Mod Op, said that as per the recent Google core update, it is going to take a lot of work for your content to rank if it needs to be of better quality or AI-generated.
Please pay attention to his assessment of the recent updates. He said that the agencies that want their rankings and traffic to remain the same should concentrate on creating content that addresses the audience’s needs.
He also insisted on creating quality content rather than exploring ways for quick solutions. Optimize your content to resonate with user intent, which ensures long-term success. He said that if your content is SEO-optimized, it will definitely achieve higher rankings, no matter what.
Conclusion
The November core update emphasizes the importance of high-quality, user-friendly content in maintaining search engine rankings. SEO professionals must adapt to these changes with patience and a long-term approach to sustaining their website’s performance.
