Merchants who are running an e-commerce store using the BigCommerce platform, are likely to seek ideas to maximize sales by enhancing their storefront online presence. According to a survey, stores that rank higher in search engine results generate more sales as compared to others.
We are going to introduce useful tips and strategies that every merchant who is looking to boost their online presence.
Expert Tips and Strategies to Enhance Your BigCommerce Store Online Presence
Conduct Keyword Research Based on Buyer-Intent:
Keyword research is an important practice in SEO as it helps your website rank higher on search engines. Therefore, it is vital to do keyword research precisely and find keywords that perfectly align with buyer’s expectations.
- Use online tools such as Google Keyword Planner, Semrush, or Ahrefs for in-depth keyword research.
- Use keywords with high DA and PA based on your target locations.
- Utilize long-tail keywords, as they have less competition and can easily rank. Moreover, they have the potential to increase conversion rates.
- For example, instead of using “shoes,” you can try “durable shoes for men,” leading to enhanced online visibility.
Create a Compelling Product Title:
Ensure you create a page title that is both descriptive and appealing to your target audience. When customers visit your BigCommerce store, the first thing they take note of is your product titles.
- Make your product title clear and descriptive.
- Rather than using a broad title such as “Shirts,” opt for a more descriptive one like “Best Cotton Shirts for Men.” This approach not only clarifies the product but also includes key target keywords.
Title optimization can play a crucial role in attracting customers, leading to a boost in online presence.
Optimize Product Pages:
Optimizing product pages can make a big difference in driving the audience to your store.
- Write descriptive meta titles and descriptions for your product pages that have relevant keywords.
- Include primary keywords and product features in the meta titles.
- Make sure your product meta description is detailed and informative. Moreover, include target keywords if required.
- Use high-quality images to display your products to enhance the user experience.
- As per Google guidelines, your page title should be between 55 to 60 characters, and descriptions should be between 150 to 160 characters.
Optimize for Mobile Devices:
Make sure your BigCommerce store is mobile-responsive, as the importance of mobile search traffic has increased over the last couple of years. As Google prioritizes mobile-first indexing, it is important to optimize your store for mobile devices to rank easily.
- Make sure your BigCommerce website design can adapt to different screen sizes.
- Optimize product images to achieve faster loading times on mobile devices.
- Add easy-to-click buttons and a streamlined menu to simplify navigation.
Optimize URL Structure:
Some online store URLs are clear and easy to memorize, while others have unclear URLs with a mix-up of letters and numbers, making it complicated for users. That’s why you need URL optimization.
- Make sure to use clear, descriptive keywords in your URLs to enhance SEO and user understanding.
- Keep URLs short and simple for better readability and understanding.
- Incorporate relevant categories and subcategories to simplify navigation.
- Refrain from using unnecessary or special characters to maintain URL cleanliness.
Gather and Display Reviews:
Word of mouth is still effective in attracting more customers. They are more likely to recommend their friends and family members to buy products from your brand after reading positive customer reviews.
- Ask your customers to leave reviews through follow-up emails or texts.
- Offer your customers special discounts or loyalty points to encourage them to give reviews.
- Displays reviews on your website or social media account to boost credibility.
The more users visit your website, the more you can boost your brand’s online presence.
Engage with Your Audience on Social Media:
Social media platforms have the potential to increase your brand’s online visibility. Your products are visible to a large number of audiences. Social media acts as a bridge between customers and merchants. Through social media, merchants can easily reach out to customers and sell their products.
- Regularly post engaging content that matches your customers’ interests.
- Use analytics tools to analyze performance and make changes accordingly.
- Enhance interactions with customers through messages, comments, and live sessions.
- Run paid promotions to increase visibility.
Add Alt Tags to Product Images:
Image alt tags are essential to let visitors and search engines identify your image, especially if they take too long to load.
- Write descriptive text including target keywords to describe the image content accurately.
- Make sure alt tags are concise and clearly convey the image’s purpose.
- Refrain from using unnecessary keywords in alt tags and ensure relevance to the surrounding content.
- Provide context-specific information to improve accessibility for visually impaired users.
Increase Website Speed:
Websites with lightning-fast speeds have higher conversion potentials compared to those with a sluggish page speed. Hence, it is important to increase the speed to boost your online visibility.
- Optimize high-resolution images and compress files to minimize their size.
- Lower HTTP requests by combining CSS and JavaScript files.
- Take advantage of browser caching to store static resources locally.
- Use a Content Delivery Network (CDN) to deliver content to audiences more effectively.
Wrap Up
Enhancing the online presence of your BigCommerce store requires expert tips and strategies. By focusing on precise keyword research, compelling product titles, and well-optimized product pages, you can significantly improve your store’s search engine ranking and user engagement.
Moreover, ensuring mobile responsiveness, clean URL structures, and using social media and reviews will further boost your visibility. Implementing these strategies will not only attract more customers but also enhance user experience, which in turn will increase your online presence.
